Artificial Intelligence (AI) Policy

A caveat. We're still thinking this one through, it's a work in progress ...

Suspire Media firmly believes that website design and development should always be created by humans, not prompted into existence via LLMs (Large language models).

Web design and development is our craft, and we believe in the value of human skill and experience. Our clients select us for our knowledge, judgements, and years of web development expertise, not for a machine's idea of it.

We also believe that excessive and widespread use of AI hurts the environment, livelihoods of working creatives and knowledge workers, and ultimately, when scaled up, society as a whole.

What This Means in Practice

• The templates, page layouts and mock-ups that we produce for our clients and target audiences are created by human professionals.
• AI often follows very strict design patterns and rules. Good design sometimes means breaking those rules!
• Design decisions, layouts, iterations, and visuals are developed organically via feedback sessions with clients.
• We do not use AI features that may be offered within graphic design software.
• Images and graphics are either created by artists or designers; they are not generated by AI.
• Typically, photographs used in our work are either stock images or bespoke photographs provided by clients. Photographs used in our projects are not generated by AI; they are taken and composed by a person with a camera.
• Website planning, sitemaps, and other schematics are created manually and collaboratively, not generated by AI.
• Website HTML/CSS/JS templates are built using the UIkit framework. Code is written manually (with AI agents deactivated) using Visual Studio Code.
• We use ProcessWire (PW) to build our websites. We do not install any modules that require LLMs.
• All email communications are written and checked by a human. The idea that email is becoming increasingly bot to bot communication, is more than a little disturbing.
• Granted, it's tempting to use AI for written text; we've tested it ourselves, and it is quick, easy and appears to get the job done. But it can end up over-polished, stripped of personal nuance and lacking empathy. Website copy works best when a human writes it!

When We Do Use AI

• AI tools may be used from time to time for small coding jobs, such as creating snippets, improving security, debugging, and error checking. Any generated code is minimal, and always checked by a human.
• On occasion we may use AI spelling and grammar checking tools.
• Current tools may also include platforms such as ChatGPT and Grammarly.

So, to Summarise…

We sometimes use Artificial Intelligence, and when we do, we use it sparingly, carefully and with consideration. The websites we develop are made by humans (who drink coffee and eat doughnuts) not by machines.

Policy v1.2. October 2026.

Writing tools that don't use AI: https://writewithharper.com / https://ellipsus.com / https://obsidian.md

AI Policy Page

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